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April 1th, 2009

Launching our new brand

As part of the presentation of our new brand, on April 2, we met with the management teams of our main clients, in an exclusive breakfast in El Mestizo. We had two interesting presentations on the keys of leadership in Internet given by Sandro Araya, Manager for Internet of BCI and Fabio Anziani, Manager of Contents for Lan.

On April 3, -and like another of the activities of the Launch- we invited all of our clients to the seminar, "The first blow. Leadership on the Web" in the AMCHAM Hall of the Marriot Hotel.

In that event, Yerka Yukich, general manager of IAB Chile (Interactive Advertising Bureau) was in charge of beginning the activity and referred to the current panorama of this medium in Chile and how it is reaching more and more businesses. The Juan Carlos Camus, Consultant in Information Architecture and Usability, continued on how to win the game of being remembered in Internet.

Rodrigo Guaiquil, Online Strategy & Research Manager of Business News Americas, touched on the topic "Mobiles, the opportunities are calling ", marking the takeoff of a trend that until now has made connections to Internet through the cell phone increase by 300% in our country during the last year.

Finally Germán Barros, Executive Director of Kontento during his presentation entitled "Advertising Surprises Us Again " analyzed the keys for impacting users with the tools provided by the Web.